Marketing calculator
ROAS Calculator
Calculate return on ad spend, the revenue needed for a target ROAS, or the maximum ad spend that fits your goal.
Enter your numbers and calculate.
How to calculate ROAS
Divide revenue attributed to advertising by the advertising spend.
Example: $1,000 revenue from $250 of ad spend.
$1,000 ÷ $250 = 4.0x ROAS = 400%
What can this calculator solve?
- ROAS: when you know advertising revenue and spend.
- Required revenue: when you know spend and target ROAS.
- Maximum ad spend: when you know revenue and target ROAS.
ROAS calculator FAQ
What does ROAS mean?
ROAS means return on ad spend. It compares revenue attributed to advertising with the amount spent on advertising.
Is ROAS the same as ROI?
No. ROAS focuses on advertising revenue relative to advertising spend. ROI normally considers profit relative to the total investment or cost.
What does 4x ROAS mean?
A 4x ROAS means $4 of revenue was generated for each $1 of advertising spend.