Marketing calculator
Conversion Rate Calculator
Calculate conversion rate, estimate conversions from traffic, or determine how much traffic is required to reach a conversion target.
Enter your numbers and calculate.
How to calculate conversion rate
Divide the number of conversions by the number of visitors or clicks, then multiply by 100.
Example: 50 conversions from 2,000 visitors.
50 ÷ 2,000 × 100 = 2.5% conversion rate
What can this calculator solve?
- Conversion rate: when you know conversions and visitors.
- Conversions: when you know traffic and conversion rate.
- Required traffic: when you know your conversion target and expected rate.
Conversion rate calculator FAQ
What is conversion rate?
Conversion rate is the percentage of visitors, clicks or sessions that complete a chosen action.
What counts as a conversion?
It depends on your goal. Common conversions include purchases, leads, signups, downloads, bookings and completed forms.
Should I use visitors or clicks?
Use the denominator that matches the report you are analysing and keep it consistent when comparing campaigns.