Marketing calculator
CTR Calculator
Calculate click-through rate, estimate clicks, or work backward to the impressions required for a target CTR.
Enter your numbers and calculate.
How to calculate CTR
Divide clicks by impressions, then multiply by 100.
Example: 250 clicks from 10,000 impressions.
250 ÷ 10,000 × 100 = 2.5% CTR
What can this calculator solve?
- CTR: when you know clicks and impressions.
- Clicks: when you know CTR and impressions.
- Impressions: when you know clicks and CTR.
CTR calculator FAQ
What does CTR mean?
CTR means click-through rate. It measures the percentage of ad or content impressions that produced a click.
Is a higher CTR always better?
A higher CTR usually indicates stronger engagement, but it should be evaluated together with conversion rate, cost per click, cost per acquisition and return on ad spend.
Does CTR use unique people or impressions?
CTR is normally calculated from clicks divided by impressions. Platform definitions can vary, so compare campaigns using consistent reporting definitions.