Marketing calculator
CPC Calculator
Calculate cost per click, estimate total advertising spend, or work backward from a budget to the number of clicks.
Enter your numbers and calculate.
How to calculate CPC
Divide total advertising spend by the number of clicks.
Example: $500 of ad spend produces 250 clicks.
$500 ÷ 250 = $2.00 CPC
What can this calculator solve?
- CPC: when you know ad spend and clicks.
- Total cost: when you know CPC and clicks.
- Clicks: when you know budget and CPC.
CPC calculator FAQ
What does CPC mean?
CPC means cost per click. It is the average advertising cost for each click received.
Is a lower CPC always better?
Not necessarily. Lower click costs are useful only when the traffic is relevant and produces valuable conversions or revenue.
How is CPC different from CPM?
CPC measures cost per click. CPM measures cost per 1,000 impressions.