Marketing calculator
CPM Calculator
Calculate cost per 1,000 impressions, total campaign cost, or impressions from budget and CPM.
Enter your numbers and calculate.
How to calculate CPM
Divide total advertising cost by impressions, then multiply by 1,000.
Example: $500 ÷ 100,000 × 1,000 = $5 CPM
FAQ
What does CPM mean?
Cost per thousand impressions.
Is lower CPM always better?
No. Cheap reach is useful only if the audience and campaign results are valuable.
Can I use this outside the United States?
Yes. The CPM formula is the same worldwide.